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SEO and
Website Advise
Why
Choose Us For SEO Services? Here Are Good Reasons
1
It's Free, go get that anywhere else.
2 We have a
proven track record started in 1995 . You want results and we can prove
that we get them. We are No 1. on Google.com and we can do it for you.
Type Band Directory.
3
We have a PROVEN 98-99% success rate at achieving high placement for our
clients based on natural linking and organic SEO wording on Google.
4
Our operations and employees/contractors are located within the
Australia. If something goes wrong we are accountable unlike other
foreign based firms who do not have to adhere to laws and regulations.
5
We use (US and Australian based) "remote" workgroups so we
don't have to pay rent and utilities which keeps our overhead very thin.
Since 1995 we have refined our process to maximum efficiency.
6
We use ethical and proven SEO service methods that will not get your
site banned.
7
Our search engine optimization service is based on 100%
natural listings and not pay-per-click or pay for traffic schemes.
8
We cater to bands and artists only and put our focus on getting the best search
result because we live and breath SEO.
We offer analysis of your site and suggest keyword placement, meta tag
keywords and Header and analyze your source code to ensure there are no
errors. It doesn't matter if you have used a package like FrontPage ,
DreamWeaver etc or ASP or anything else , its all code to us. Tip:
If you have used these packages they have many inbuilt errors and
tracker to those companies. You will also have errors on W3, try the
verification yourself. www.w3.org.
If you are interested
please contact , webmaster@outtloud.com
, and we will have you headed for the top on Google. After all our
founder helped create it !
FIRSTLY
WHAT IS S.E.O?
Search engine optimization
(SEO) is the process of improving the volume and quality of traffic to a
web site from search engines via "natural"
("organic" or "algorithmic") search results for
targeted keywords. Usually, the earlier a site is presented in the
search results or the higher it "ranks", the more searchers
will visit that site. SEO can also target different kinds of search,
including image search, local search, and industry-specific vertical
search engines.
As a marketing strategy for increasing a site's relevance, SEO considers
how search algorithms work and what people search for. SEO efforts may
involve a site's coding, presentation, and structure, as well as fixing
problems that could prevent search engine indexing programs from fully
spidering a site. Other, more noticeable efforts may include adding
unique content to a site, ensuring that content is easily indexed by
search engine robots, and making the site more appealing to users.
Another class of techniques, known as black hat SEO or spamdexing, use
methods such as link farms and keyword stuffing that tend to harm search
engine user experience. Search engines look for sites that employ these
techniques and may remove them from their indices.
The initialism "SEO" can also refer to "search engine
optimizers" or "Search Engine Optimization", terms
adopted by an industry of consultants who carry out optimization
projects on behalf of clients, and by employees who perform SEO services
in-house. Search engine optimizers may offer SEO as a stand-alone
service or as a part of a broader marketing campaign. Because effective
SEO may require changes to the HTML source code of a site, SEO tactics
may be incorporated into web site development and design. The term
"search engine friendly" may be used to describe web site
designs, menus, content management systems, URLs, and shopping carts
that are easy to optimize.
History
Webmasters and content providers began optimizing sites for search
engines in the mid-1990s, as the first search engines were cataloging
the early Web. Initially, all a webmaster needed to do was submit a
page, or URL, to the various engines which would send a spider to
"crawl" that page, extract links to other pages from it, and
return information found on the page to be indexed. The process involves
a search engine spider downloading a page and storing it on the search
engine's own server, where a second program, known as an indexer,
extracts various information about the page, such as the words it
contains and where these are located, as well as any weight for specific
words and all links the page contains, which are then placed into a
scheduler for crawling at a later date.
Site owners started to recognize the value of having their sites highly
ranked and visible in search engine results. According to industry
analyst Danny Sullivan, the earliest known use of the phrase
"search engine optimization" was a spam message posted on
Usenet on July 26, 1997.
Early versions of search algorithms relied on webmaster-provided
information such as the keyword meta tag, or index files in engines like
ALIWEB. Meta-tags provided a guide to each page's content. But using
meta data to index pages was found to be less than reliable because the
webmaster's account of keywords in the meta tag were not truly relevant
to the site's actual keywords. Inaccurate, incomplete, and inconsistent
data in meta tags caused pages to rank for irrelevant searches. Web
content providers also manipulated a number of attributes within the
HTML source of a page in an attempt to rank well in search engines.
By relying so much on factors exclusively within a webmaster's control,
early search engines suffered from abuse and ranking manipulation. To
provide better results to their users, search engines had to adapt to
ensure their results pages showed the most relevant search results,
rather than unrelated pages stuffed with numerous keywords by
unscrupulous webmasters. Since the success and popularity of a search
engine is determined by its ability to produce the most relevant results
to any given search allowing those results to be false would turn users
to find other search sources. Search engines responded by developing
more complex ranking algorithms, taking into account additional factors
that were more difficult for webmasters to manipulate.
Graduate students at Stanford University, Larry Page and Sergey Brin
developed "backrub", a search engine that relied on a
mathematical algorithm to rate the prominence of web pages. The number
calculated by the algorithm, PageRank, is a function of the quantity and
strength of inbound links. PageRank estimates the likelihood that a
given page will be reached by a web user who randomly surfs the web, and
follows links from one page to another. In effect, this means that some
links are stronger than others, as a higher PageRank page is more likely
to be reached by the random surfer.
Page and Brin founded Google in 1998. Google attracted a loyal following
among the growing number of Internet users, who liked its simple design.
Off-page factors such as PageRank and hyperlink analysis were
considered, as well as on-page factors, to enable Google to avoid the
kind of manipulation seen in search engines that only considered on-page
factors for their rankings. Although PageRank was more difficult to
game, webmasters had already developed link building tools and schemes
to influence the Inktomi search engine, and these methods proved
similarly applicable to gaining PageRank. Many sites focused on
exchanging, buying, and selling links, often on a massive scale. Some of
these schemes, or link farms, involved the creation of thousands of
sites for the sole purpose of link spamming.
To reduce the impact of link schemes, as of 2007, search engines
consider a wide range of undisclosed factors for their ranking
algorithms. Google says it ranks sites using more than 200 different
signals. The three leading search engines, Google, Yahoo and Microsoft's
Live Search, do not disclose the algorithms they use to rank pages.
Notable SEOs, such as Rand Fishkin, Barry Schwartz, Aaron Wall and Jill
Whalen, have studied different approaches to search engine optimization,
and have published their opinions in online forums and blogs. SEO
practitioners may also study patents held by various search engines to
gain insight into the algorithms.
Webmasters and search engines
By 1997 search engines recognised that some webmasters were making
efforts to rank well in their search engines, and even manipulating the
page rankings in search results. Early search engines, such as Infoseek,
adjusted their algorithms to prevent webmasters from manipulating
rankings by stuffing pages with excessive or irrelevant keywords.
Due to the high marketing value of targeted search results, there is
potential for an adversarial relationship between search engines and
SEOs. In 2005, an annual conference, AIRWeb, Adversarial Information
Retrieval on the Web, was created to discuss and minimize the damaging
effects of aggressive web content providers.
SEO companies that employ overly aggressive techniques can get their
client websites banned from the search results. In 2005, the Wall Street
Journal profiled a company, Traffic Power, which allegedly used
high-risk techniques and failed to disclose those risks to its clients.
Wired magazine reported that the same company sued blogger Aaron Wall
for writing about the ban. Google's Matt Cutts later confirmed that
Google did in fact ban Traffic Power and some of its clients.
Some search engines have also reached out to the SEO industry, and are
frequent sponsors and guests at SEO conferences and seminars. In fact,
with the advent of paid inclusion, some search engines now have a vested
interest in the health of the optimization community. Major search
engines provide information and guidelines to help with site
optimization. Google has a Sitemaps program to help webmasters learn if
Google is having any problems indexing their website and also provides
data on Google traffic to the website. Yahoo! Site Explorer provides a
way for webmasters to submit URLs, determine how many pages are in the
Yahoo! index and view link information.
Getting indexed
The leading search engines, Google, Yahoo! and Microsoft, use crawlers
to find pages for their algorithmic search results. Pages that are
linked from other search engine indexed pages do not need to be
submitted because they are found automatically. Some search engines,
notably Yahoo!, operate a paid submission service that guarantee
crawling for either a set fee or cost per click. Such programs usually
guarantee inclusion in the database, but do not guarantee specific
ranking within the search results. Yahoo's paid inclusion program has
drawn criticism from advertisers and competitors. Two major directories,
the Yahoo Directory and the Open Directory Project both require manual
submission and human editorial review. Google offers Google Webmaster
Tools, for which an XML Sitemap feed can be created and submitted for
free to ensure that all pages are found, especially pages that aren't
discoverable by automatically following links.
Search engine crawlers may look at a number of different factors when
crawling a site. Not every page is indexed by the search engines.
Distance of pages from the root directory of a site may also be a factor
in whether or not pages get crawled.
Preventing indexing
To avoid undesirable content in the search indexes, webmasters can
instruct spiders not to crawl certain files or directories through the
standard robots.txt file in the root directory of the domain.
Additionally, a page can be explicitly excluded from a search engine's
database by using a meta tag specific to robots. When a search engine
visits a site, the robots.txt located in the root directory is the first
file crawled. The robots.txt file is then parsed, and will instruct the
robot as to which pages are not to be crawled. As a search engine
crawler may keep a cached copy of this file, it may on occasion crawl
pages a webmaster does not wish crawled. Pages typically prevented from
being crawled include login specific pages such as shopping carts and
user-specific content such as search results from internal searches.
As a marketing strategy
Eye tracking studies have shown that searchers scan a search results
page from top to bottom and left to right (for left to right languages),
looking for a relevant result. Placement at or near the top of the
rankings therefore increases the number of searchers who will visit a
site. However, more search engine referrals does not guarantee more
sales. SEO is not necessarily an appropriate strategy for every website,
and other Internet marketing strategies can be much more effective,
depending on the site operator's goals. A successful Internet marketing
campaign may drive organic traffic to web pages, but it also may involve
the use of paid advertising on search engines and other pages, building
high quality web pages to engage and persuade, addressing technical
issues that may keep search engines from crawling and indexing those
sites, setting up analytics programs to enable site owners to measure
their successes, and improving a site's conversion rate.
SEO may generate a return on investment. However, search engines are not
paid for organic search traffic, their algorithms change, and there are
no guarantees of continued referrals. Due to this lack of guarantees and
certainty, a business that relies heavily on search engine traffic can
suffer major losses if the search engines stop sending visitors. It is
considered wise business practice for website operators to liberate
themselves from dependence on search engine traffic. A top ranked SEO
blog Seomoz.org has reported, "Search marketers, in a twist of
irony, receive a very small share of their traffic from search
engines." Instead, their main sources of traffic are links from
other websites.
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